Trademarks
Trademarks (including service marks and trade dress) are signature designs and names, alone or in combination, that are used by organizations or people seeking to distinguish their products or services in the market.
Today, Trademarks are considered to be among the most valuable intellectual property. The concept of branding strategy has risen to the foreground of commercial design and marketing. In a more evolved, global economy, companies increasingly have comparable access to many of the same raw materials, manufacturing facilities and labor resources. As a result, executives are shifting their focus to building intellectual property, including the strategic product positioning and brand themes that good trademarks can bring to the table.
Unlike Patents and Copyrights, trademarks can enjoy protection indefinitely if care is taken in registering, maintaining them and enforcing them.
Beckman, Burns & Nguyen offers full trademark advisory and prosecution services, grounded in many years of experience with the Lanham Act and local law. Whether your matter requires initial research and strategy, registration, opposition proceedings, international filing, or brand strategy, we can help. For more information concerning what the firm offers in the area of trademarks, contact us at info@bbnlaw.com, or explore the additional informational links below.